Last week I experienced the worst thing that can happen to a website owner – my website was hacked.
My first thoughts were that everything had been deleted, passwords had been changed and that my website had been used for illegal purposes such as sending spam. Then I began thinking about how the hackers actually gained access to my website. Did they have access to my computer and all the passwords and private information that is stored on it? It really was a sickening feeling and I never want to experience it again.
Even now, around a week after my website was hacked, I’m still not 100% sure about what the hackers have done. I got in touch with my hosting providers who provided excellent support and scanned my website for any code that looked suspicious. They also gave me links and information about what to do after your website has been the victim of hacking. It appears the hackers targeted my WP theme files in order to display a message about Iran. This message was easily removed by copying across the original theme file from one of my other blogs.
Needless to say I’m more security conscious after all of this. I scanned my computer and downloaded KeePass which will enable me to manage the passwords for my online accounts more easily. I’ve been very lucky. The hackers could have easily done so much more damage by deleting files or posts or installing viruses.
I’m still left with the feeling that the hackers could strike again but for now I will take action by changing passwords and by following the advice of my hosting provider.
In this blog post I have something I want to get off my chest and it relates to Customer Support.
I recently had a bad experience after buying a script online from a well-known Internet Marketer. I won’t mention any names here. The script was a WSO in the Warrior Forum and I paid a little extra for an upgrade which included a “Developers Licence.” It was only after I installed the script that I found it was encrypted in certain places and the User Manual didn’t give clear instructions on how to edit the script.
After my first request for support I received an email asking for more information and ftp details etc. so I replied and waited for their reply. After waiting for 2 days I sent the email again but I didn’t get a reply after a further 2 days. As a last resort I asked for a refund in Paypal and the seller contacted me to resolve the issue after a few hours.
Anyway, this experience has led me to compile this short list of reasons why Customer Support is vital to any online business and it can also apply to offline businesses too.
A Customer May Recommend Your Services or Products
A customer who experiences good customer support may tell their friends, family or even their list of customers/subscribers about their experience and your reputation will grow.
A Customer Is More Likely To Return
A customer will be more confident about buying your products or services if they know they will get a prompt and helpful reply if they need support.
Poor Customer Support Could Lead To Disputes
As my experience shows, poor customer support could lead to disputes with Clickbank or payment processors such as Paypal. In extreme cases, this could be disastrous for your business.
A Good Reputation On Forums and Twitter
In today’s world of Social Media everyone is sharing their experiences on forums and in Twitter and Facebook. More and more Internet Marketers are offering their products as WSO’s in The Warrior Forum too therefore it is vital to maintain a good reputation if you want your business to be a success.
Use Customer Support To Build Relationships With Your Customers
A customer may send many emails to you therefore it is possible to build good relationships with them and maybe learn a thing or two from them. You might also find JV partners or someone who could provide a service to you.
So, that’s the end of my rant. I hope I’ve been able to show you some of the reasons why it is so important to provide good Customer Support.
Now is a great time to become a member at WebBizInsider.
The Owner, Matthew Graves, regularly offers incentives to encourage members to surf more. These incentives can be bonus credits, banner credits or text ad credits. However, the most popular incentive is free downline members and this is reflected in increased surfing activity.
This weekend (26th & 27th November) Matthew offered one free downline member for 50 sites surfed and 5 free downline members for 300 sites surfed each day. If you have the spare time to surf 300 sites and you find it difficult to refer new members I think this is an excellent feature of WebBizInsider. Just be aware that it isn’t available every day. You can email your downline every week and you earn credits whenever your downline surfs.
If you decide to sign up at WebBizInsider look out for Matthews regular emails which include details of his latest offers and links which can give you up to 100 free credits.
A Clickbank directory or store is quite easy to install and configure. Simply edit the config.php file with your affiliate ID, keywords and website title and upload all the necessary files to your server. You don’t need to do anything else.
Below is a screenshot taken from my directory. You can see the categories (keywords) on the left, space for a banner ad in the center and the main ads below the banner. There are multiple opportunities to earn because you could also insert Adsense ads into your directory too.
There is also a search box which helps your visitor to find exactly what they are looking for and social bookmarking on EVERY page for your visitors to share your website with others.
You could earn 75% commission on over 10,000 Clickbank products and you could also get paid when your visitors click on your Adsense ads if you choose to use this feature.
Finally, if you are still unsure about installing the script there is a complete installation manual included or there is an option to pay a small fee to have the script installed for you.
Click here to find out more about the Instant Clickbank Store
After what seems like months of deliberation, I have finally changed the theme of my blog to a much brighter, cleaner theme. Overall, I’m happy with the result and I think the main improvement is that my blog is now easier to read. My previous theme, iNove, was one of the most popular on WordPress and I enjoyed using it because it was easy to customize. However, my new theme, Evolve, is even easier to customize and has many more features and layout options. I’m still experimenting with it and tweaking a few things (hence the title of this post) and I’m looking forward to adding more features in the future.
Unfortunately I have needed to deactivate one of my favourite plugins – Max Banner Ads. It worked really well in my last theme and I liked the way I could place banners almost anywhere in my blog. However, it doesn’t quite look right in Evolve so I have deactivated it and I will use Evolve’s built-in “ads” feature. I’ve also deleted some other widgets and ad blocks which I now realize were just cluttering up my previous theme. I really like the “clean” look that a lot of blogs seem to have these days.
Finally, I’m hoping that my new-look blog will motivate me to blog more. Monetizing my blog is less important to me now so, in the future, I plan to blog more about the things I am interested in away from Internet Marketing. If you visit my Twitter page using the link at the top of the page you will find out more about me and see that I’m interested in gadgets, the internet, sport, music and movies. More posts related to those topics will follow.
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